Melissa Ellard poses showing her Hinge profile on her i Phone, in Foxborough, Mass. Millennials, busy with school, jobs and social lives, say the apps save time and let users filter out the undesirables, based on a few photos, words and Facebook connections.
Ellard says she wouldn’t have gone on a date in the past six months were it not for Hinge, a dating app whose promise hinges on its ability to hook you up with friends of friends. Unlike the dating websites of yore, with endless profiles to browse and lengthy messages to compose, newer apps offer a sense of immediacy and simplicity that in many ways harkens back to the good old days of just walking up to a pretty stranger and making small talk.
If you are interested in your Bagel, hit LIKE on their profile.
So three super-smart Korea-born, San Francisco-based sisters—the twins, marketing and business development maven Dawoon Kang (Stanford Business!
) and CEO and product manager Arum Kang (Harvard Business! )—bravely ventured into the dude-dominated app space to launch Coffee Meets Bagel to try and solve some of the biggest online dating headaches.
He has also quoted that it isn't even so much the money but the lack of contact or engagement.
Seems a case of not being able to deliver on a promise at a high price.