Overall, businesses like Kit Kat can use their tagline as a hashtag to engage people and slowly help them build buzz around their brand.However, the key is simplicity and entertaining content, so that the audience can relate to it.One of the best ways to increase your reach on twitter is to use the right hashtag, which can link to audience sentiments and trigger higher engagement.Hashtags should be precise, easy to remember and unique.Over the past year, General Motors has sought to promote its production and development of fuel-efficient vehicles.Its Gas-Friendly to Gas-Free campaign, launched in 2007, attempts to reframe GM as an environmentally responsible and progressive company.
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