Statistics show that online dating is the third most common way for people to meet a partner (after 'through friends' and 'in a pub') and soon, industry insiders predict, half of all relationships will start online.Right now (post-Valentine's Day) is a boom period, driving even more singles to look for love online, so whether you are trying it for the first time or bolstering yourself to give it another go, here's what you need to know.It’s possible that some online dating sites take too random an approach for older, choosier people, but PARSHIP’s premium service has been created to take the pot luck out of dating.Our approach, in some ways closer to matchmaking, uses a scientifically-based compatibility test and has a record of delivering real results.Whatever site you choose, the important thing is not to stagnate, according to Lester.
Tony Blin Stoyle, PARSHIP's country manager for both the UK and Ireland, commented: “UK singles, particularly those between 30 to 40, the fastest-growing group of online daters, recognise that as they get older and their social networks become smaller, they need to maximise their opportunities in order to meet a partner.Under strict embargo: Monday 21st January 2008 London - According to PARSHIP, Europe’s largest premium online matchmaking service, which uses a rigorous personality profiling test to determine compatibility, the Internet has become a mainstream way to meet someone special: there’s now a chance that any single person you know is currently logging on to find love.In 2007, 7.8 million single Britons used some form of online dating service to find romance, compared to the 5.4 million who used a mixture of offline and online services in 2005.Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.CHOOSING THE RIGHT SITE: London-based Charly Lester started a career in dating accidentally when her 30 Dates blog, chronicling her mission to find love took off. "Think of it like you are looking to date the site as well as the people on it", she says. Avail of free trials, sign up for three months at a time and "dip your toe" until you find one that fits. The last time I dated online I signed up for Guardian Soulmates, because I live in London and it's a newspaper I read, and I don't want to date someone who voted for Tony Blair. For example, Lovestruck is aimed at single professionals while Tinder tends to attract fun-seeking 18-24 years olds.You could go niche with sites tailored to single parents, country bumpkins, over-50s, Christians, or men and women in uniform.Along with your profile picture, it lets you introduce yourself briefly before getting to know someone a bit better.When you do find someone you are interested in, subscribe to chat online and – congratulations – your dating adventure has begun!Free sites will have more members (so more choice) but that means more admin on your side.Wading through thousands of options might sound like fun in the beginning but leads to online dating burnout.