Originally aimed at pre-adolescent females, Hello Kitty's market has broadened to include adult consumers, being found on a variety of products ranging from school supplies to fashion accessories. Several Hello Kitty TV series, targeted towards children, have been produced.
In addition, Sanrio already had a number of characters set in the US and they wanted Hello Kitty to be different.
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She is depicted as an anthropomorphic white Japanese Bobtail cat-inspired character with a red bow.
By 2014, when Hello Kitty was 40 years old, she was worth about billion a year, all without advertising except on Sanrio's, related show producers', and ticket sales' webpages and at show venues and nearby locations.