(CBS) - Scientists want you to think twice before doubling down on online dating services. "To date, there is no compelling evidence that any online dating matching algorithm actually works," Finkel said in a press release.
A new study published in the upcoming issue of Psychological Science in the Public Interest is shedding light on the science - or lack thereof - behind online dating services. "If dating sites want to claim that their matching algorithm is scientifically valid, they need to adhere to the standards of science, which is something they have uniformly failed to do.
Others just want out, so they’re willing to settle for someone who seems good enough at that moment in time.
But this phenomenon is only applicable for those people who aren’t really looking for long-term love.
Online dating businesses have seen a consistent upswing, partially due to easy-to-use apps and websites designed to deliver immediate results for its targeted audience segments.
"For years, the online dating industry has ignored actual relationship science in favor of unsubstantiated claims and buzzwords, like 'matching algorithms,' that merely sound scientific," Finkel said.
Koeppel Direct is a direct response media buying firm with valuable experience and expertise working with companies looking to grow, expand and surge ahead in the online dating category.
Our experienced direct response media team works directly with online dating companies and websites that want to expand the reach of their campaigns in a more efficient and cost-effective manner.
As a result, these algorithms are unlikely to be effective," said Finkel. For as long as dating and relationships have existed, we've been trying to figure out a magic formula for love. Shopping market of love The scientists acknowledge that dating sites have their benefits - mainly, it enables singles to meet people quickly.
But, going through so many online profiles may "overwhelm" daters.