Durex is by some distance the best-selling condom brand on Chinese online shopping platform Taobao, followed by Jissbon, Okamoto and local brands Six Sex and Ming Liu, according to data from Daxue Consulting.
Condoms - and sex - are growing topics in popular culture, despite strict rules on nudity that mean China condom ads are tamer and more limited than in other Asian markets.
A common practice for article writers is to set a preview picture of a seductively dressed young woman.
Readers who click through will often be disappointed to find that the actual article is completely unrelated to the preview picture.
She's confident to talk about a topic once taboo here and is well educated about the risks.Adverts for the Chinese army often show toned good looking soldiers who later become social media celebrities.The video is part of a recruitment drive to bring in more young blood to the army.Young people also chat about the subject online - though they often use code.Pornography is illegal, but China's young find ways to watch it nonetheless, with an online vernacular growing around its availability.The video tells viewers: 'Dust off your clothes, become a soldier' and 'leave the adolescent frivolity behind.' Soldiers can then be seen training, carrying tyres and also taking part in an assault course.The message continues telling viewers: 'You are the power of a new era for China's prosperity and strength.' It then says 'Camouflaged uniform is covered in sweat but still looks good.' The video has proved popular on social media site Weibo.July 14th 2015 was the day that a now infamous video of a couple having sex in a Uniqlo dressing cubical went viral across We Chat and Weibo.The video was quickly deleted by both platforms, but fear not, it was available for purchase on Taobao shortly after.Similar apps including Tango and Line are still available in the country.The service had been banned because it failed to “comply with regulations”, an official told local news services.